What We Do

Strategic Planning

Communications Planning | Focus Groups | Branding | Implementation

Benchmark Public Relations identifies the vision, reputation and character of your organization in order to develop successful communications strategies tailored to your exact needs. We will meet with you to discuss your goals and needs as an organization. Our team of veteran communicators will ensure that your message comes through clearly and consistently by addressing the perceptions of key audiences, barriers to communications, and opportunities for success. We will also devise strategies to overcome negative publicity and create a positive overall image of your organization.

Our services are designed to help you implement your customized plan so that it is as efficient and effective as possible.

Media Relations

Distribution | Media Relations Training | Media Directories

Benchmark Public Relations has developed and implemented numerous media campaigns. We have provided issues management, promoted programs and events, and provided behind the scenes support for all types of clients. Our reach is provincial in nature, and we have dedicated consultants who work with different types of media.

With access to more than 450 media outlets in Saskatchewan and Manitoba, we maintain the most comprehensive media faxing and email capabilities in the province. Our media databases are continually monitored and updated as part of the publishing process for the annual Saskatchewan Media Directory and Manitoba Media Directory. Contact us to distribute your news in a timely and professional manner.

Benchmark also offers media and public relations training seminars. During these seminars we will teach you the basics of doing media interviews, writing media releases and public service announcements, and developing a media relations plan. You will also learn communication and presentation techniques for print, radio, television, and other media. For information on upcoming seminars, visit our What’s New page.

Contract Publishing

Writing | Editing | Photography | Design | Advertising

Our contract publishing division can look after all aspects of magazine publishing including writing, editing, photography, design and advertising. We are the contract publishers of Global Ventures, a quarterly magazine published on behalf of the Saskatchewan Trade & Export Partnership (STEP), the provincial export association. Approximately 5,500 copies of the magazine are distributed within Saskatchewan and to STEP members and another 3,000 copies are sent electronically to international businesses. We also publish the Rural Councillor, the official magazine of the Saskatchewan Association of Rural Municipalities. The Rural Councillor is distributed four times per year to 3,000 contacts, including the top rural leaders in the province, MLAs, government departments and paid
subscribers. We are also responsible for publishing SARM’s Annual and Mid-Term Convention Guides.

Event Management

Media Events | Conferences | Meetings | Special Functions

Benchmark Public Relations can help you with all your event planning needs. We have been responsible for the logistical arrangements and management of dozens of special events, media conferences and board meetings. We offer a centralized approach to event planning so that all the details can be tracked and accounted for by us, and you don’t have to worry.


Brochures | Flyers | Reports | Displays | Websites

We provide one-stop shopping for all your design and publication needs. We will oversee concepts for brochures, flyers, newsletters, reports and more, all the way from design to printing. We can research and write articles, edit, proofread, and create eye-catching layouts that are sure to get your projects noticed.

We can also design, update and maintain your organization’s website. We will work with you to create a user-friendly and visually appealing website that truly showcases who you are and what you can do to potential clients from around the world.


Editing | Research | Copywriting

Benchmark Public Relations is renowned for its copywriting and editing services. Providing anything from bylined articles to fact sheets, speaking notes, public service announcements, customized newsletters or annual reports, we are always focused on presenting your mission and values.

Our writing services are dedicated to bringing a critical approach to written, electronic and oral communications for our clients. We will help you get your message across, but you will have final say on all documents before they are published or distributed.


Qualitative | Quantitative

We produce unbiased results in a fast and efficient timeframe that exceeds the pace of larger research firms. We pride ourselves in working hard to get to know the unique business needs of each client. The ability to offer customized and personalized service is what sets us apart from our competitors.

We conduct market segmentation studies, psychographic profiling, client satisfaction and loyalty reports, employee satisfaction and engagement research, advertising impact and brand awareness research, exit surveys, usage reports, and decision-making surveys. We can conduct multi-mode, online, telephone, printed and in-person surveys. We use industry leading data collection tools and software to deliver our results.

We also provide focus groups, key informant interviews and facilitated discussion groups to explore issues, attitudes and perceptions as well as to test copy, designs and ideas. We can also conduct mystery shopping to review customer service models and employee attitudes. Our qualitative research methods can be used as either a primary data collection method or to lay the groundwork for a more substantive quantitative research project.