Media Training

Part of public relations is knowing how to tell your story. Whether you want to make headline news or avoid the press completely, you need the right skills and judgment to make it happen. The words you use and the way you deliver them matter.

Learn how to navigate an interview with a journalist, get your key messages across and control the conversation before speaking to media. Whether you are gearing up for a keynote speech, or preparing for an on-camera interview, a media training session will provide invaluable experience to ensure confidence and optimal key message delivery.

Our approach to media training is a customized one.  We don’t have a standard “spiel”.  Instead, we learn your needs and concerns and develop our training to the unique communications obligations of individual participants.  We believe that interviewing and media relations are skills best learned by doing.  Our years of experience have taught us that most reporters can spot “public relations spin” and they resent it.  What you can expect from Benchmark trainers is real-life, successful and practical strategies to help you maximize the amount and quality of your media coverage.  Instead of a lecture style session, participants will have the opportunity to learn the craft through exercises, demonstrations, case studies and role-playing.

Media training is available as a half-day or full-day session, depending on the number of spokespeople being trained. We are also available to speak at luncheons or conferences. To make the most out of each media opportunity your company receives, call us today to arrange media training at (306) 522-9326.

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