An effective media campaign requires reaching the right people with the right story. Unfortunately, many PR firms issue an online press release and consider their work done, while others are content to send a mass email promoting an announcement or event. Benchmark PR carefully crafts media lists from our extensive press contacts so we can reach desired audiences with maximum efficiency
Our agency wrote the book on media relations – literally! We are the publishers of the annual Manitoba Media Directory, which contains the listings of more than 220 media outlets in the province. We publish a similar directory through our Winnipeg office. Benchmark also publishes the popular Media Relations Training: Proven Techniques for Working with Reporters handbook, and all participants in our media training sessions receive complimentary copies. We have provided media relations advice and assistance to more than 200 clients — many on an ongoing basis, ensuring that they put their best face forward when communicating the challenges and opportunities their organizations are facing.