Business Development Bank of Canada
BDC has relied on Benchmark for its media relations activities in Saskatchewan and Manitoba for more than five years. Our main responsibility is to promote the Young Entrepreneur of the Year Awards in both provinces. Benchmark has been contracted to promote the awards to encourage entrepreneurs to apply; to promote the provincial finalist in a national competition; and then to promote the national champion if that individual is from Saskatchewan or Manitoba. In 2013 the winner was from Saskatchewan, partly because of the high profile that we were able to provide for the company through our media relations efforts.
Our typical approach has been to use BDC and previous Entrepreneurs of the Year recipients as spokespeople and to arrange for media interviews throughout the province. For smaller media outlets that do not have the resources to interview these spokespeople, we provide media releases, backgrounders and other camera-ready materials.
Benchmark has also assisted BDC by promoting Small Business Week, conducting media tours for its Chief Executive Officer, and providing media relations for a national Aboriginal youth summit on entrepreneurship.