Trade Team Saskatchewan
Benchmark Public Relations was chosen to organize the Broaden Your Borders international trade mission into the United States. This was an educational trade mission led by the Department of Foreign Affairs and International Trade to demonstrate to fledgling exporters how international trade is conducted. We provided all the logistical, administration and marketing support for this event.
These trade missions featured a chartered bus, which left from Regina and stopped in North Portal to hear presentations from security personnel on both sides of the border. The mission continued into the United States and featured stops at a warehouse and distribution facility, and a sponsored welcoming reception featuring the local Chamber of Commerce president, Minot mayor, Honourary Consul, and local Senator. The next day featured presentations on international marketing, legal requirements, custom brokers, and opportunities in the American mid-west market. Representatives from the Canadian consulate in Minneapolis were on hand to discuss services available from the federal government.