Benchmark adds another title to its publishing house

We’re proud to serve as the new contract publishers of Saskatchewan Farmers’ Voice magazine, a publication of the Agricultural Producers Association of Saskatchewan (APAS).

The aim of the publication is to provide information about APAS activities, examine important agricultural issues, feature sections on agronomy and business, and provide information on member benefits available to APAS member ratepayers.

Saskatchewan’ Farmers’ Voice has a circulation of 35,000 and is distributed to every farm household in Saskatchewan through Canada Post. The magazine is also distributed to the top decision makers in the province including MPs, MLAs, government ministries and agricultural stakeholders.

For more information on the publication and a link to current issue, archive section and media kit, visit http://benchmarkpr.ca/saskatchewan-farmers-voice.

The addition of Saskatchewan Farmers’ Voice now makes Benchmark Public Relations one of the largest locally-owned publisher of specialty publications in the province. We publish Global Ventures magazine on behalf of the Saskatchewan Trade & Export Partnership (STEP) and Rural Councillor magazine and the spring and convention guides for the Saskatchewan Association of Rural Municipalities (SARM). This is in addition to our own annual publications — the Saskatchewan and Manitoba Media Directories.

In managing these publications for these industry groups, we are helping them promote Saskatchewan as an excellent place to do business, celebrate the success of their members, provide industry insight and inform members on upcoming events and information they need to know.

Our contract publishing division can administer all aspects of magazine and book publishing including writing, editing, photography, design and advertising. Please contact us at info@benchmarkpr.ca for more information on how we can manage your project.

If you’re interested in having a corporate or family history written, edited, designed and published, our wholly-owned subsidiary, Benchmark Press can help you with all your publishing needs.

Giving Saskatchewan’s export publication a face lift

For the past 10 years, Global Ventures has been Saskatchewan’s ultimate export resource. Distributed to thousands of business and government contacts locally, nationally and internationally, this publication highlights the successes of Saskatchewan’s export community through news and member profiles and showcases why it’s beneficial to work with exporters in our province. The publication also informs Saskatchewan’s exporters on the timely information they need to know.

Global Ventures is a publication of Saskatchewan Trade & Export Partnership (STEP) and Benchmark Public Relations oversees every aspect of the project, including project management, content creation/editing, design and advertising sales.

As we celebrate 10 years of this publication, we have also given the magazine a new facelift. For the spring 2018 issue, we unveiled a new design that gives Global Ventures a fresh new look and aligns with STEP’s new visual identity standards. Below, take a look at some before (left) and after (right) shots.

 

The quality of articles continues to draw readers into Global Ventures. Through the profiles of STEP members, readers meet some amazing companies that often started out with just an idea and today export products all over the world.

In this issue, we wrote an article about Engineered Code, which is run by Prince Albert entrepreneur Nicholas Hayduk, a computer programmer who has the unique distinction of being a licensed professional engineer with the Association of Professional Engineers and Geoscientists of Saskatchewan. From creating an online job board for the Physician Recruitment Agency of Saskatchewan to launching the online Saskatchewan Lobbyist Registry to partnering with Microsoft, the company is changing the way in which data is managed online.

We worked with the Humboldt & District Chamber of Commerce for a unique piece highlighting the Humboldt Region and why it’s a great place to work, live and invest. In 2016, The City of Humboldt was recognized in the 22nd Edition of the Communities in Bloom National & International Awards Ceremonies. We interviewed the Chamber and members of the business community for the article. We hope profiling regions in the province will be a reoccurring theme for Global Ventures.

We also profiled Brett Flahr’s company Spring Meadows Natural Pet Food. Flahr grew up on a farm in Saskatchewan and his family’s practice of giving their pets tasty meat leftovers eventually inspired him to launch his own line of natural pet food with his partner. The company has gotten creative with marketing by hiring a U.S. documentary film maker to create a promotional video.

Benchmark Public Relations looks forward to continuing the proud tradition of Global Ventures and highlighting the export community. To view the latest issue of Global Ventures, visit the link below:

https://www.sasktrade.com/global_ventures/details/spring_edition_2018.html

 

New book release: Spaces to Fill

Through our subsidiary Benchmark Press, we were honoured to work with Saskatchewan author Jack Boan to help bring his book project to life: Spaces to Fill: And a Century To Do It.

In this autobiography, Boan shares the story of his incredible life that has spanned 100 years.

In April 1917, Canadians fought and won the Battle of Vimy Ridge, an event that has come to symbolize Canada’s coming of age as a nation. In December of that same year, on a small farm near Briercrest, Saskatchewan, Jack Boan – the eldest son of Anglo-Scottish immigrants – was born. In many respects, the intervening years have been both Boan’s and Canada’s century, as the man and the nation grew, matured and flourished together.

In World War II, Boan enlisted in the Royal Canadian Air Force, where his boyhood interest in radios led to training in wireless and surveillance operations and a posting on Vancouver Island. Following the War, the Veteran’s Rehabilitation Act allowed him to attend university and ultimately to attain his doctorate in Agricultural Economics—an opportunity which would have been unthinkable for a farm boy in the pre-War years. Boan met, and married, Jean Campbell, and together they raised a daughter and two sons. In the years that followed, Boan’s career was exceptionally varied. In the 1950s, he worked with the Federal government in Ottawa. In 1960 he was appointed to the Royal Commission on Health Services (better known as theHall Commission), which would be instrumental in establishing Medicare in Canada. From there, he moved on to become a professor at the University of Saskatchewan, Regina Campus, the forerunner of the University of Regina.

He was a popular professor of economics and committed to the liberal arts, academic freedom and collegial decision making. Postretirement, when many people slow down, Boan seemed to accelerate. In the ensuing years, through his interest in health care economics, and later in the plight of refugees, he has touched innumerable lives.

Spaces to Fill: And a Century To Do It retails for $25 and is available online at www.benchmarkpress.ca and through select retailers. A book launch will be taking place at Campion College on Nov. 23 at 2:30 p.m., featuring John Meehan and Vianne Timmons. For more information visit https://www.uregina.ca/events/book-launch-dr-jack-boans-spaces-to-fill-and-100-years-to-do-it.

Giving the NHCP’s brand a makeover

We recently worked with the Northern Healthy Communities Partnership (NHCP) on a rebranding project.

The NHCP is a network of organizations working to improve the health of people in northern Saskatchewan by influencing the conditions in which they live, learn, work and play.

Through this process, we revamped the group’s primary logo and the logos for its various programs. We also created new visual identity standards that the NHCP can use in future marketing materials, along with templates for letters, presentations and reports that adhere to these visual identity standards.

Here is a look at the logo portion of the rebranding project, with the before shots on the right and finished product on the left:

As we discussed in a previous blog post, a brand is truly a company’s corporate image. The stronger the brand, the stronger the public perception of your organization will be. Items such as logos and visual identity standards are important pillars of any brand.

If your company would like helping developing its brand or feel like it’s time for a makeover, contact us today!

New book release: The Regina Indian Industrial School

Through our subsidiary Benchmark Press, we were honoured to work with Saskatchewan author Douglas Stewart to help bring his book project to life: The Regina Indian Industrial School (1891-1910): Historical Overview and Chronological Narrative.

Stewart draws on a wide expanse of archival material to present a history of a relatively large but little-known residential school that operated just outside Regina at the end of the 19th and into the early 20th Century. The book is separated into two parts. The first locates the Regina Indian Industrial School within the wider context of residential schooling in Canada. The second part depicts the manner in which this institution was operated including the interplay among school, government, and church officials, the conditions under which 500 children and youth recruited for the school from Indigenous communities across the prairies were required to live, the impact on students of their experiences at the school and factors that led to the school’s closure in 1910.

“This book is truly an eye opener into Regina’s historical connection to residential schools,” said Pat Rediger, Managing Partner of Benchmark Press. “It’s clear that Stewart has diligently researched this subject. He provides an intimate portrait of the Regina Indian Industrial School while also expanding the scope nationally.”

Stewart is a Professor of Education (emeritus), University of Regina, where he taught undergraduate and graduate courses in philosophy of education. He is a past-president of the Canadian Philosophy of Education Society and a 2012 recipient of the Society’s Distinguished Service Award.

A book launch will be taking place as part of the University of Regina Research Office’s Indigenous Research Day festivities. On Oct. 25, 7-9 p.m. University of Regina Education Auditorium, Room 106.1, Stewart’s book will be launched and there were also be a film screening.

The book is currently available at SaskBooks (324-1831 College Avenue, Regina), Coles-Regina (489 Albert St N), the Benchmark Press online bookstore and Amazon.ca.

The book has garnered a lot of media attention. The Regina Leader-Post wrote an article following the book’s release: http://leaderpost.com/news/local-news/new-book-explores-history-of-regina-indian-industrial-school. The author also has interviews lined up with John Gormley Live, CBC, MBC (a province wide aboriginal oriented radio network) and Eagle Feather News later this week.

We’ll keep you posted of any new media stories and when the book becomes available through additional retailers.