New Global Ventures focuses on technology sector, resources and services

Saskatchewan is emerging as a technology hub and the province’s exporting companies are making a tremendous impact. We focused on this sector in the Fall 2018 issue of Global Ventures. We publish the magazine on behalf of Saskatchewan Trade & Export Partnership (STEP).

The publication is an appropriate medium to relay timely messaging to the local business community and the network of international contacts that STEP has developed. Articles featured identify STEP members who are making a strong economic impact to the province while the publication offers provincial business leaders, stakeholders, provincial and international media as well as international contacts with timely information pertaining to Saskatchewan exports.

In this issue, we profiled:

NC Software Consulting: This company is shifting the way in which health care providers find replacements for available shifts. Their technology, the NC Smart Call platform, automatically identifies and communicates available shift details to eligible employees while satisfying complex operational and union requirements.

Canadian Western Agribition: Agribition is a show with a lot of meat on its bones. The show – scheduled for Nov. 19-24 – has a jam-packed slated including a display of beef cattle, features horses, bison, sheep and goats, an extensive agribusiness trade show, Indigenous culture, pro rodeo performances and other exciting entertainment offerings. There’s a new cabaret taking place after the last rodeo.

FailSafe House Lifting Systems: Much like people call a taxi or ride-sharing service when they need a lift, they call FailSafe House Lifting Systems when their house needs a lift. The company’s innovative ATLAS system allows contractors to easily lift a house up to 18 feet if the foundation underneath needs to be replaced or redeveloped.

OBASA Group of Companies: Gordon Doell brought his vision to the hospitality industry when he launched OBASA Hospitality, which offers customers a place to stay, the ability to tailor a stay to any individual or company, expert insurance and relocation services, software serving owners and operators of all accommodations, and a patent-pending loyalty program recognized globally.

The latest issue of Global Ventures is being distributed and can be viewed online at https://www.sasktrade.com/global_ventures/details/fall_edition_2018.html.

Benchmark Public Relations one of the largest locally-owned publisher of specialty publications in the province. For more information visit http://benchmarkpr.ca/publications/.

Benchmark adds another title to its publishing house

We’re proud to serve as the new contract publishers of Saskatchewan Farmers’ Voice magazine, a publication of the Agricultural Producers Association of Saskatchewan (APAS).

The aim of the publication is to provide information about APAS activities, examine important agricultural issues, feature sections on agronomy and business, and provide information on member benefits available to APAS member ratepayers.

Saskatchewan’ Farmers’ Voice has a circulation of 35,000 and is distributed to every farm household in Saskatchewan through Canada Post. The magazine is also distributed to the top decision makers in the province including MPs, MLAs, government ministries and agricultural stakeholders.

For more information on the publication and a link to current issue, archive section and media kit, visit http://benchmarkpr.ca/saskatchewan-farmers-voice.

The addition of Saskatchewan Farmers’ Voice now makes Benchmark Public Relations one of the largest locally-owned publisher of specialty publications in the province. We publish Global Ventures magazine on behalf of the Saskatchewan Trade & Export Partnership (STEP) and Rural Councillor magazine and the spring and convention guides for the Saskatchewan Association of Rural Municipalities (SARM). This is in addition to our own annual publications — the Saskatchewan and Manitoba Media Directories.

In managing these publications for these industry groups, we are helping them promote Saskatchewan as an excellent place to do business, celebrate the success of their members, provide industry insight and inform members on upcoming events and information they need to know.

Our contract publishing division can administer all aspects of magazine and book publishing including writing, editing, photography, design and advertising. Please contact us at info@benchmarkpr.ca for more information on how we can manage your project.

If you’re interested in having a corporate or family history written, edited, designed and published, our wholly-owned subsidiary, Benchmark Press can help you with all your publishing needs.

Giving Saskatchewan’s export publication a face lift

For the past 10 years, Global Ventures has been Saskatchewan’s ultimate export resource. Distributed to thousands of business and government contacts locally, nationally and internationally, this publication highlights the successes of Saskatchewan’s export community through news and member profiles and showcases why it’s beneficial to work with exporters in our province. The publication also informs Saskatchewan’s exporters on the timely information they need to know.

Global Ventures is a publication of Saskatchewan Trade & Export Partnership (STEP) and Benchmark Public Relations oversees every aspect of the project, including project management, content creation/editing, design and advertising sales.

As we celebrate 10 years of this publication, we have also given the magazine a new facelift. For the spring 2018 issue, we unveiled a new design that gives Global Ventures a fresh new look and aligns with STEP’s new visual identity standards. Below, take a look at some before (left) and after (right) shots.

 

The quality of articles continues to draw readers into Global Ventures. Through the profiles of STEP members, readers meet some amazing companies that often started out with just an idea and today export products all over the world.

In this issue, we wrote an article about Engineered Code, which is run by Prince Albert entrepreneur Nicholas Hayduk, a computer programmer who has the unique distinction of being a licensed professional engineer with the Association of Professional Engineers and Geoscientists of Saskatchewan. From creating an online job board for the Physician Recruitment Agency of Saskatchewan to launching the online Saskatchewan Lobbyist Registry to partnering with Microsoft, the company is changing the way in which data is managed online.

We worked with the Humboldt & District Chamber of Commerce for a unique piece highlighting the Humboldt Region and why it’s a great place to work, live and invest. In 2016, The City of Humboldt was recognized in the 22nd Edition of the Communities in Bloom National & International Awards Ceremonies. We interviewed the Chamber and members of the business community for the article. We hope profiling regions in the province will be a reoccurring theme for Global Ventures.

We also profiled Brett Flahr’s company Spring Meadows Natural Pet Food. Flahr grew up on a farm in Saskatchewan and his family’s practice of giving their pets tasty meat leftovers eventually inspired him to launch his own line of natural pet food with his partner. The company has gotten creative with marketing by hiring a U.S. documentary film maker to create a promotional video.

Benchmark Public Relations looks forward to continuing the proud tradition of Global Ventures and highlighting the export community. To view the latest issue of Global Ventures, visit the link below:

https://www.sasktrade.com/global_ventures/details/spring_edition_2018.html

 

New book release: Spaces to Fill

Through our subsidiary Benchmark Press, we were honoured to work with Saskatchewan author Jack Boan to help bring his book project to life: Spaces to Fill: And a Century To Do It.

In this autobiography, Boan shares the story of his incredible life that has spanned 100 years.

In April 1917, Canadians fought and won the Battle of Vimy Ridge, an event that has come to symbolize Canada’s coming of age as a nation. In December of that same year, on a small farm near Briercrest, Saskatchewan, Jack Boan – the eldest son of Anglo-Scottish immigrants – was born. In many respects, the intervening years have been both Boan’s and Canada’s century, as the man and the nation grew, matured and flourished together.

In World War II, Boan enlisted in the Royal Canadian Air Force, where his boyhood interest in radios led to training in wireless and surveillance operations and a posting on Vancouver Island. Following the War, the Veteran’s Rehabilitation Act allowed him to attend university and ultimately to attain his doctorate in Agricultural Economics—an opportunity which would have been unthinkable for a farm boy in the pre-War years. Boan met, and married, Jean Campbell, and together they raised a daughter and two sons. In the years that followed, Boan’s career was exceptionally varied. In the 1950s, he worked with the Federal government in Ottawa. In 1960 he was appointed to the Royal Commission on Health Services (better known as theHall Commission), which would be instrumental in establishing Medicare in Canada. From there, he moved on to become a professor at the University of Saskatchewan, Regina Campus, the forerunner of the University of Regina.

He was a popular professor of economics and committed to the liberal arts, academic freedom and collegial decision making. Postretirement, when many people slow down, Boan seemed to accelerate. In the ensuing years, through his interest in health care economics, and later in the plight of refugees, he has touched innumerable lives.

Spaces to Fill: And a Century To Do It retails for $25 and is available online at www.benchmarkpress.ca and through select retailers. A book launch will be taking place at Campion College on Nov. 23 at 2:30 p.m., featuring John Meehan and Vianne Timmons. For more information visit https://www.uregina.ca/events/book-launch-dr-jack-boans-spaces-to-fill-and-100-years-to-do-it.

Giving the NHCP’s brand a makeover

We recently worked with the Northern Healthy Communities Partnership (NHCP) on a rebranding project.

The NHCP is a network of organizations working to improve the health of people in northern Saskatchewan by influencing the conditions in which they live, learn, work and play.

Through this process, we revamped the group’s primary logo and the logos for its various programs. We also created new visual identity standards that the NHCP can use in future marketing materials, along with templates for letters, presentations and reports that adhere to these visual identity standards.

Here is a look at the logo portion of the rebranding project, with the before shots on the right and finished product on the left:

As we discussed in a previous blog post, a brand is truly a company’s corporate image. The stronger the brand, the stronger the public perception of your organization will be. Items such as logos and visual identity standards are important pillars of any brand.

If your company would like helping developing its brand or feel like it’s time for a makeover, contact us today!