Benchmark adds another title to its publishing house

We’re proud to serve as the new contract publishers of Saskatchewan Farmers’ Voice magazine, a publication of the Agricultural Producers Association of Saskatchewan (APAS).

The aim of the publication is to provide information about APAS activities, examine important agricultural issues, feature sections on agronomy and business, and provide information on member benefits available to APAS member ratepayers.

Saskatchewan’ Farmers’ Voice has a circulation of 35,000 and is distributed to every farm household in Saskatchewan through Canada Post. The magazine is also distributed to the top decision makers in the province including MPs, MLAs, government ministries and agricultural stakeholders.

For more information on the publication and a link to current issue, archive section and media kit, visit http://benchmarkpr.ca/saskatchewan-farmers-voice.

The addition of Saskatchewan Farmers’ Voice now makes Benchmark Public Relations one of the largest locally-owned publisher of specialty publications in the province. We publish Global Ventures magazine on behalf of the Saskatchewan Trade & Export Partnership (STEP) and Rural Councillor magazine and the spring and convention guides for the Saskatchewan Association of Rural Municipalities (SARM). This is in addition to our own annual publications — the Saskatchewan and Manitoba Media Directories.

In managing these publications for these industry groups, we are helping them promote Saskatchewan as an excellent place to do business, celebrate the success of their members, provide industry insight and inform members on upcoming events and information they need to know.

Our contract publishing division can administer all aspects of magazine and book publishing including writing, editing, photography, design and advertising. Please contact us at info@benchmarkpr.ca for more information on how we can manage your project.

If you’re interested in having a corporate or family history written, edited, designed and published, our wholly-owned subsidiary, Benchmark Press can help you with all your publishing needs.

2018 Manitoba Media Directory now on sale

Benchmark is pleased to announce that the 2018 Manitoba Media Directory is available for purchase: http://benchmarkpr.ca/media-directories/

A key to any media relations campaign is distribution. Once you’ve crafted your key messages and created the media release/other promotional materials, you need to ensure that the copy is reaching the right media outlets to generate widespread coverage.

That’s where the Manitoba Media Directory comes into play. This annual publication contains a detailed listing of all the media outlets in the province, from daily newspapers to radio broadcasters and TV stations with large reaches. However, not every story is necessarily a mainstream topic. Through our Specialty Publications section, you will find a detailed list of magazines, newsletters and e-blasts spread across a variety of sectors such as agriculture, culture and history.

The Manitoba Media Directory is available in Bound and electronic PDF formats. Our popular Premium Edition includes a Bound and PDF copy and an Excel spreadsheet with all of the key contact info for easy navigating. Subscriptions are also available so you can receive the newest edition once it comes out each year.

For more info and purchasing options, visit http://benchmarkpr.ca/media-directories/.

 

2018 Saskatchewan Media Directory now on sale

Benchmark is pleased to announce that the 2018 Saskatchewan Media Directory is available for purchase: http://benchmarkpr.ca/media-directories/

A key to any media relations campaign is distribution. Once you’ve crafted your key messages and created the media release/other promotional materials, you need to ensure that the copy is reaching the right media outlets to generate widespread coverage.

That’s where the Saskatchewan Media Directory comes into play. This annual publication contains a detailed listing of all the media outlets in the province, from daily newspapers to radio broadcasters and TV stations with large reaches. However, not every story is necessarily a mainstream topic. Through our Specialty Publications section, you will find a detailed list of magazines, newsletters and e-blasts spread across a variety of sectors such as agriculture, culture and history.

The Saskatchewan Media Directory is available in Bound and electronic PDF formats. Our popular Premium Edition includes a Bound and PDF copy and an Excel spreadsheet with all of the key contact info for easy navigating. Subscriptions are also available so you can receive the newest edition once it comes out each year.

For more info and purchasing options, visit http://benchmarkpr.ca/media-directories/.

 

Benchmark offering Designing Effective Surveys workshop

Date: Tuesday, Feb. 27, 2018
Time: 10 a.m. to Noon
Location: George Bothwell Library, Southland Mall, 2965 Gordon Rd, Regina, SK

Fee: $100 plus GST

 

 

Are you currently conducting or would like to undertake your own surveys?

The introduction of user-friendly survey software and online surveys has changed the way organizations gather information and feedback from customers, employees, members, and the public through surveys. More and more organizations are conducting online membership or client surveys internally (e.g., membership priorities, membership political views, customer satisfaction, client loyalty, employee engagement, among others) instead of using independent research providers.

However, without clear and precise research goals and survey instruments, the data gathered may not be able to respond to the overall research questions and gather misleading information. Survey questions may be asked in a way that limits data analysis and depth of knowledge. Informed decision making is important for business strategy; a well-designed survey is the foundation of good data and in-depth knowledge.

Benchmark Public Relations is offering a seminar that introduces basic steps to consider when preparing to conduct research in-house, led by Dr. Sophie Gaudet, Vice President, Quantitative Research. The seminar reviews the link between research question, survey instrument, and data analysis. By understanding these links, this course supports an understanding of the various decisions and steps involved in crafting and executing a successful survey that will provide useful, insightful data.

This course will offer an overview of survey creation, including considerations and pit-falls to avoid in survey question development. Different approaches and challenges involved in creating survey questions will be reviewed.

Objectives
The objectives of the course are:

  • To provide an overview of the link between research goals, methodology, survey, and data analysis.
  • To gain a basic understanding of survey and question design, including question logic and structure.
  • To provide an overview on how to create effective survey questions.

 

 

About the instructor

Sophie Gaudet holds a PhD in quantitative and social psychology from the University of Ottawa and has more than eight years experience conducting research for the private and public sectors. Sophie has extensive knowledge and research experience in social behavioural research, demography, and commercial market research. She has conducted a broad range of quantitative and qualitative research including program evaluations, segmentation, market share and market product testing studies, as well as employee engagement and satisfaction surveys. She is skilled in the use of surveys with multiple modes of delivery, focus groups, informant interviews, mystery shopping, analysis of large administrative datasets, and literature reviews. She has worked with clients in gaming, government, post-secondary education, municipal, healthcare, and financial services sectors to help them identify their data and research needs and create new research programs to support strategic planning and analytics.

Giving the NHCP’s brand a makeover

We recently worked with the Northern Healthy Communities Partnership (NHCP) on a rebranding project.

The NHCP is a network of organizations working to improve the health of people in northern Saskatchewan by influencing the conditions in which they live, learn, work and play.

Through this process, we revamped the group’s primary logo and the logos for its various programs. We also created new visual identity standards that the NHCP can use in future marketing materials, along with templates for letters, presentations and reports that adhere to these visual identity standards.

Here is a look at the logo portion of the rebranding project, with the before shots on the right and finished product on the left:

As we discussed in a previous blog post, a brand is truly a company’s corporate image. The stronger the brand, the stronger the public perception of your organization will be. Items such as logos and visual identity standards are important pillars of any brand.

If your company would like helping developing its brand or feel like it’s time for a makeover, contact us today!