Summer researcher position available

We are seeking a summer student researcher to work for our client, the Saskatchewan Trails Association (STA), on the creation of a State of Saskatchewan Trails Report. This project will help the STA determine what the current states of trails are in the province, identify existing gaps and develop potential solutions.

Those who apply for the position should have the ability to manage a project with numerous moving parts. Duties will include developing and distributing a couple of surveys. One will be geared toward those who own, operate and maintain trails. Another will be used to obtain information from a user’s perspective to determine if our province’s trails meet current and future needs. The project will also involve conducting key informant interviews with STA key stakeholders to review their current situation and future direction. A final aspect of this research is to review how our provincial trail association compares with other provincial associations.

To be successful in this position, a number of skills are required. The candidate should be extremely well-organized. They will need to gather large quantities of data, document it appropriately and interpret this data to write a report. Strong interpersonal skills are also important, as the student will be collaborating directly and indirectly with many different recreation groups. The student should therefore have an outgoing personality and be comfortable around people. The student should also be able to communicate their findings clearly in a written document.

The STA loves working with students who are passionate about trails. In your cover letter, please talk about your love for the outdoors and the ways in which you enjoy exploring our province’s trail network. Please submit your resume to

Benchmark offering Designing Effective Surveys workshop

Date: Tuesday, Feb. 27, 2018
Time: 10 a.m. to Noon
Location: George Bothwell Library, Southland Mall, 2965 Gordon Rd, Regina, SK

Fee: $100 plus GST



Are you currently conducting or would like to undertake your own surveys?

The introduction of user-friendly survey software and online surveys has changed the way organizations gather information and feedback from customers, employees, members, and the public through surveys. More and more organizations are conducting online membership or client surveys internally (e.g., membership priorities, membership political views, customer satisfaction, client loyalty, employee engagement, among others) instead of using independent research providers.

However, without clear and precise research goals and survey instruments, the data gathered may not be able to respond to the overall research questions and gather misleading information. Survey questions may be asked in a way that limits data analysis and depth of knowledge. Informed decision making is important for business strategy; a well-designed survey is the foundation of good data and in-depth knowledge.

Benchmark Public Relations is offering a seminar that introduces basic steps to consider when preparing to conduct research in-house, led by Dr. Sophie Gaudet, Vice President, Quantitative Research. The seminar reviews the link between research question, survey instrument, and data analysis. By understanding these links, this course supports an understanding of the various decisions and steps involved in crafting and executing a successful survey that will provide useful, insightful data.

This course will offer an overview of survey creation, including considerations and pit-falls to avoid in survey question development. Different approaches and challenges involved in creating survey questions will be reviewed.

The objectives of the course are:

  • To provide an overview of the link between research goals, methodology, survey, and data analysis.
  • To gain a basic understanding of survey and question design, including question logic and structure.
  • To provide an overview on how to create effective survey questions.



About the instructor

Sophie Gaudet holds a PhD in quantitative and social psychology from the University of Ottawa and has more than eight years experience conducting research for the private and public sectors. Sophie has extensive knowledge and research experience in social behavioural research, demography, and commercial market research. She has conducted a broad range of quantitative and qualitative research including program evaluations, segmentation, market share and market product testing studies, as well as employee engagement and satisfaction surveys. She is skilled in the use of surveys with multiple modes of delivery, focus groups, informant interviews, mystery shopping, analysis of large administrative datasets, and literature reviews. She has worked with clients in gaming, government, post-secondary education, municipal, healthcare, and financial services sectors to help them identify their data and research needs and create new research programs to support strategic planning and analytics.