Relaunching a respected agriculture magazine

Benchmark Public Relations is the new contract publishers of Saskatchewan Farmers’ Voice magazine and we officially relaunched the magazine with the release of the 2018 Summer Issue in July.

The magazine is the official publication of the Agricultural Producers Association of Saskatchewan (APAS), Saskatchewan’s general farm organization based on rural municipal boundaries. The name of the magazine is very appropriate since APAS provides farmers and ranchers with a democratically-elected, grassroots, non-partisan, producer-run voice to government and society.

Saskatchewan Farmers’ Voice is published twice a year in July and December and strives to provide information about APAS activities, examine important agricultural issues, feature sections on agronomy and business, and provide information on member benefits available to APAS member ratepayers.

Benchmark’s role with this magazine is to manage each issue, design the content and raise revenue.

This issue of Saskatchewan Farmers’ Voice contains some great content:

  • Cover Story: Farmer Scott Owens talks about what it’s like to farm alongside an oil development. He said there is a misconception that he welcomed the development onto his land and that it has subsequently made him very wealthy. But he says in reality, under the Surface Rights Act, he really didn’t have a say in the issue.
  • Protecting Farm Equipment: As a farmer, you need the proper tools to succeed. It’s not enough to have the right equipment; you have to maintain your equipment. This article provides farmers with some handy tips on farm equipment management, including moving farm equipment, using farm equipment at local fairs and keeping in touch with your financial advisor regarding insurance coverage.
  • Saskatchewan Farm Dog: In the Winter 2018 issue, Bob the dog was featured on the cover of the magazine. He was so popular that the decision was made to feature a farm dog from Saskatchewan in every issue. Next up is Sully is an eight-year old Boxer Cross. His humans say he’s a good companion for fencing but needs to stop moving out of the way of tractors at the last moment.

Benchmark Public Relations is one of the largest locally-owned publishers of specialty publications in the province. Check out Publications learn more.

Promoting ATV safety through multiple avenues

This summer, Benchmark Public Relations is managing the Saskatchewan All Terrain Vehicle Association’s (SATVA) #RideSafeRideSmart campaign. This important initiative reminds ATVers to follow proper safety practices before and during their off-roading sessions.

We created a promotional poster for SATVA and drafted and distributed a media release. We have booked SATVA some one-on-one interviews so it can share its message with the public. As part of the campaign, we have also taken over SATVA’s social media feeds and will be promoting some sponsored content through Facebook.

Below, take a look at some of the material we have created for SATVA. We have been proud to partner with SATVA on safety campaigns for a number of years to help educate people and prevent accidents.

Poster

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sponsored Content – Facebook

 

 

 

 

 

Summer researcher position available

We are seeking a summer student researcher to work for our client, the Saskatchewan Trails Association (STA), on the creation of a State of Saskatchewan Trails Report. This project will help the STA determine what the current states of trails are in the province, identify existing gaps and develop potential solutions.

Those who apply for the position should have the ability to manage a project with numerous moving parts. Duties will include developing and distributing a couple of surveys. One will be geared toward those who own, operate and maintain trails. Another will be used to obtain information from a user’s perspective to determine if our province’s trails meet current and future needs. The project will also involve conducting key informant interviews with STA key stakeholders to review their current situation and future direction. A final aspect of this research is to review how our provincial trail association compares with other provincial associations.

To be successful in this position, a number of skills are required. The candidate should be extremely well-organized. They will need to gather large quantities of data, document it appropriately and interpret this data to write a report. Strong interpersonal skills are also important, as the student will be collaborating directly and indirectly with many different recreation groups. The student should therefore have an outgoing personality and be comfortable around people. The student should also be able to communicate their findings clearly in a written document.

The STA loves working with students who are passionate about trails. In your cover letter, please talk about your love for the outdoors and the ways in which you enjoy exploring our province’s trail network. Please submit your resume to info@benchmarkpr.ca.

Benchmark adds another title to its publishing house

We’re proud to serve as the new contract publishers of Saskatchewan Farmers’ Voice magazine, a publication of the Agricultural Producers Association of Saskatchewan (APAS).

The aim of the publication is to provide information about APAS activities, examine important agricultural issues, feature sections on agronomy and business, and provide information on member benefits available to APAS member ratepayers.

Saskatchewan’ Farmers’ Voice has a circulation of 35,000 and is distributed to every farm household in Saskatchewan through Canada Post. The magazine is also distributed to the top decision makers in the province including MPs, MLAs, government ministries and agricultural stakeholders.

For more information on the publication and a link to current issue, archive section and media kit, visit http://benchmarkpr.ca/saskatchewan-farmers-voice.

The addition of Saskatchewan Farmers’ Voice now makes Benchmark Public Relations one of the largest locally-owned publisher of specialty publications in the province. We publish Global Ventures magazine on behalf of the Saskatchewan Trade & Export Partnership (STEP) and Rural Councillor magazine and the spring and convention guides for the Saskatchewan Association of Rural Municipalities (SARM). This is in addition to our own annual publications — the Saskatchewan and Manitoba Media Directories.

In managing these publications for these industry groups, we are helping them promote Saskatchewan as an excellent place to do business, celebrate the success of their members, provide industry insight and inform members on upcoming events and information they need to know.

Our contract publishing division can administer all aspects of magazine and book publishing including writing, editing, photography, design and advertising. Please contact us at info@benchmarkpr.ca for more information on how we can manage your project.

If you’re interested in having a corporate or family history written, edited, designed and published, our wholly-owned subsidiary, Benchmark Press can help you with all your publishing needs.

Giving Saskatchewan’s export publication a face lift

For the past 10 years, Global Ventures has been Saskatchewan’s ultimate export resource. Distributed to thousands of business and government contacts locally, nationally and internationally, this publication highlights the successes of Saskatchewan’s export community through news and member profiles and showcases why it’s beneficial to work with exporters in our province. The publication also informs Saskatchewan’s exporters on the timely information they need to know.

Global Ventures is a publication of Saskatchewan Trade & Export Partnership (STEP) and Benchmark Public Relations oversees every aspect of the project, including project management, content creation/editing, design and advertising sales.

As we celebrate 10 years of this publication, we have also given the magazine a new facelift. For the spring 2018 issue, we unveiled a new design that gives Global Ventures a fresh new look and aligns with STEP’s new visual identity standards. Below, take a look at some before (left) and after (right) shots.

 

The quality of articles continues to draw readers into Global Ventures. Through the profiles of STEP members, readers meet some amazing companies that often started out with just an idea and today export products all over the world.

In this issue, we wrote an article about Engineered Code, which is run by Prince Albert entrepreneur Nicholas Hayduk, a computer programmer who has the unique distinction of being a licensed professional engineer with the Association of Professional Engineers and Geoscientists of Saskatchewan. From creating an online job board for the Physician Recruitment Agency of Saskatchewan to launching the online Saskatchewan Lobbyist Registry to partnering with Microsoft, the company is changing the way in which data is managed online.

We worked with the Humboldt & District Chamber of Commerce for a unique piece highlighting the Humboldt Region and why it’s a great place to work, live and invest. In 2016, The City of Humboldt was recognized in the 22nd Edition of the Communities in Bloom National & International Awards Ceremonies. We interviewed the Chamber and members of the business community for the article. We hope profiling regions in the province will be a reoccurring theme for Global Ventures.

We also profiled Brett Flahr’s company Spring Meadows Natural Pet Food. Flahr grew up on a farm in Saskatchewan and his family’s practice of giving their pets tasty meat leftovers eventually inspired him to launch his own line of natural pet food with his partner. The company has gotten creative with marketing by hiring a U.S. documentary film maker to create a promotional video.

Benchmark Public Relations looks forward to continuing the proud tradition of Global Ventures and highlighting the export community. To view the latest issue of Global Ventures, visit the link below:

https://www.sasktrade.com/global_ventures/details/spring_edition_2018.html