New Global Ventures focuses on technology sector, resources and services

Saskatchewan is emerging as a technology hub and the province’s exporting companies are making a tremendous impact. We focused on this sector in the Fall 2018 issue of Global Ventures. We publish the magazine on behalf of Saskatchewan Trade & Export Partnership (STEP).

The publication is an appropriate medium to relay timely messaging to the local business community and the network of international contacts that STEP has developed. Articles featured identify STEP members who are making a strong economic impact to the province while the publication offers provincial business leaders, stakeholders, provincial and international media as well as international contacts with timely information pertaining to Saskatchewan exports.

In this issue, we profiled:

NC Software Consulting: This company is shifting the way in which health care providers find replacements for available shifts. Their technology, the NC Smart Call platform, automatically identifies and communicates available shift details to eligible employees while satisfying complex operational and union requirements.

Canadian Western Agribition: Agribition is a show with a lot of meat on its bones. The show – scheduled for Nov. 19-24 – has a jam-packed slated including a display of beef cattle, features horses, bison, sheep and goats, an extensive agribusiness trade show, Indigenous culture, pro rodeo performances and other exciting entertainment offerings. There’s a new cabaret taking place after the last rodeo.

FailSafe House Lifting Systems: Much like people call a taxi or ride-sharing service when they need a lift, they call FailSafe House Lifting Systems when their house needs a lift. The company’s innovative ATLAS system allows contractors to easily lift a house up to 18 feet if the foundation underneath needs to be replaced or redeveloped.

OBASA Group of Companies: Gordon Doell brought his vision to the hospitality industry when he launched OBASA Hospitality, which offers customers a place to stay, the ability to tailor a stay to any individual or company, expert insurance and relocation services, software serving owners and operators of all accommodations, and a patent-pending loyalty program recognized globally.

The latest issue of Global Ventures is being distributed and can be viewed online at https://www.sasktrade.com/global_ventures/details/fall_edition_2018.html.

Benchmark Public Relations one of the largest locally-owned publisher of specialty publications in the province. For more information visit http://benchmarkpr.ca/publications/.

Relaunching a respected agriculture magazine

When the Agricultural Producers Association of Saskatchewan (APAS) needed a new contract publisher for its magazine Saskatchewan Farmers’ Voice, it soon found what it was looking for in Benchmark Public Relations.

“We were looking for a new publisher and Benchmark fit the bill nicely,” said Duane Haave,  APAS General Manager.  “They have previous publishing experience and understood our needs.”

Benchmark is already the contract publisher for Global Ventures, which it publishes on behalf of the Saskatchewan Trade & Export Partnership (STEP) and Rural Councillor, for the Saskatchewan Association of Rural Municipalities (SARM). It also publishes SARM’s annual convention guides as well as media directories for Saskatchewan and Manitoba.

“This was a great opportunity for us to further our reach into the publishing world,” said Pat Rediger, Managing Partner of Benchmark. “With the addition of Saskatchewan Farmers’ Voice, we have become one of the largest contract publishers in the province.”

A significant change for the magazine involved the distribution. Instead of being distributed as part of the Western Producer, it is now distributed directly to 35,000 farm households in Saskatchewan through Canada Post. It is also distributed to the top decision makers in the province including MPs, MLAs, government ministries and agricultural stakeholders. Past issues are also stored electronically on the APAS website at www.apas.ca.

“Our aim is to provide information about APAS activities, examine important agricultural issues, feature sections on agronomy and business, and provide information on member benefits available to APAS member ratepayers,” said Haave.

The summer issue of Saskatchewan Farmers’ Voice contains some great content:

  • Cover Story: Farmer Scott Owens talks about what it’s like to farm alongside an oil development. He said there is a misconception that he welcomed the development onto his land and that it has subsequently made him very wealthy. But he says in reality, under the Surface Rights Act, he really didn’t have a say in the issue.
  • Protecting Farm Equipment: Farmers need the proper tools to succeed. It’s not enough to have the right equipment; they have to properly maintain the equipment. This article provides farmers with some handy tips on farm equipment management, including moving farm equipment, using farm equipment at local fairs and keeping in touch with financial advisors regarding insurance coverage.
  • Saskatchewan Farm Dog: In the Winter 2018 issue, Bob the dog was featured on the cover of the magazine. He was so popular that the decision was made to feature a farm dog from Saskatchewan in every issue. Next up is Sully, an eight-year old Boxer Cross. His humans say he’s a good companion for fencing but needs to stop moving out of the way of tractors at the last moment.

The next issue of Saskatchewan Farmers’ Voice is slated for distribution during the week of December 10. Organizations wishing to market their product and services can find the magazine’s rate card at http://benchmarkpr.ca/saskatchewan-farmers-voice/.

APAS is Saskatchewan’s general farm organization based on rural municipal boundaries. It provides farmers and ranchers with a democratically-elected, grassroots, non-partisan, producer-run voice to government and society.

Promoting ATV safety through multiple avenues

This summer, Benchmark Public Relations is managing the Saskatchewan All Terrain Vehicle Association’s (SATVA) #RideSafeRideSmart campaign. This important initiative reminds ATVers to follow proper safety practices before and during their off-roading sessions.

We created a promotional poster for SATVA and drafted and distributed a media release. We have booked SATVA some one-on-one interviews so it can share its message with the public. As part of the campaign, we have also taken over SATVA’s social media feeds and will be promoting some sponsored content through Facebook.

Below, take a look at some of the material we have created for SATVA. We have been proud to partner with SATVA on safety campaigns for a number of years to help educate people and prevent accidents.

Poster

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sponsored Content – Facebook

 

 

 

 

 

Summer researcher position available

We are seeking a summer student researcher to work for our client, the Saskatchewan Trails Association (STA), on the creation of a State of Saskatchewan Trails Report. This project will help the STA determine what the current states of trails are in the province, identify existing gaps and develop potential solutions.

Those who apply for the position should have the ability to manage a project with numerous moving parts. Duties will include developing and distributing a couple of surveys. One will be geared toward those who own, operate and maintain trails. Another will be used to obtain information from a user’s perspective to determine if our province’s trails meet current and future needs. The project will also involve conducting key informant interviews with STA key stakeholders to review their current situation and future direction. A final aspect of this research is to review how our provincial trail association compares with other provincial associations.

To be successful in this position, a number of skills are required. The candidate should be extremely well-organized. They will need to gather large quantities of data, document it appropriately and interpret this data to write a report. Strong interpersonal skills are also important, as the student will be collaborating directly and indirectly with many different recreation groups. The student should therefore have an outgoing personality and be comfortable around people. The student should also be able to communicate their findings clearly in a written document.

The STA loves working with students who are passionate about trails. In your cover letter, please talk about your love for the outdoors and the ways in which you enjoy exploring our province’s trail network. Please submit your resume to info@benchmarkpr.ca.

Benchmark adds another title to its publishing house

We’re proud to serve as the new contract publishers of Saskatchewan Farmers’ Voice magazine, a publication of the Agricultural Producers Association of Saskatchewan (APAS).

The aim of the publication is to provide information about APAS activities, examine important agricultural issues, feature sections on agronomy and business, and provide information on member benefits available to APAS member ratepayers.

Saskatchewan’ Farmers’ Voice has a circulation of 35,000 and is distributed to every farm household in Saskatchewan through Canada Post. The magazine is also distributed to the top decision makers in the province including MPs, MLAs, government ministries and agricultural stakeholders.

For more information on the publication and a link to current issue, archive section and media kit, visit http://benchmarkpr.ca/saskatchewan-farmers-voice.

The addition of Saskatchewan Farmers’ Voice now makes Benchmark Public Relations one of the largest locally-owned publisher of specialty publications in the province. We publish Global Ventures magazine on behalf of the Saskatchewan Trade & Export Partnership (STEP) and Rural Councillor magazine and the spring and convention guides for the Saskatchewan Association of Rural Municipalities (SARM). This is in addition to our own annual publications — the Saskatchewan and Manitoba Media Directories.

In managing these publications for these industry groups, we are helping them promote Saskatchewan as an excellent place to do business, celebrate the success of their members, provide industry insight and inform members on upcoming events and information they need to know.

Our contract publishing division can administer all aspects of magazine and book publishing including writing, editing, photography, design and advertising. Please contact us at info@benchmarkpr.ca for more information on how we can manage your project.

If you’re interested in having a corporate or family history written, edited, designed and published, our wholly-owned subsidiary, Benchmark Press can help you with all your publishing needs.