Summer researcher position available

We are seeking a summer student researcher to work for our client, the Saskatchewan Trails Association (STA), on the creation of a State of Saskatchewan Trails Report. This project will help the STA determine what the current states of trails are in the province, identify existing gaps and develop potential solutions.

Those who apply for the position should have the ability to manage a project with numerous moving parts. Duties will include developing and distributing a couple of surveys. One will be geared toward those who own, operate and maintain trails. Another will be used to obtain information from a user’s perspective to determine if our province’s trails meet current and future needs. The project will also involve conducting key informant interviews with STA key stakeholders to review their current situation and future direction. A final aspect of this research is to review how our provincial trail association compares with other provincial associations.

To be successful in this position, a number of skills are required. The candidate should be extremely well-organized. They will need to gather large quantities of data, document it appropriately and interpret this data to write a report. Strong interpersonal skills are also important, as the student will be collaborating directly and indirectly with many different recreation groups. The student should therefore have an outgoing personality and be comfortable around people. The student should also be able to communicate their findings clearly in a written document.

The STA loves working with students who are passionate about trails. In your cover letter, please talk about your love for the outdoors and the ways in which you enjoy exploring our province’s trail network. Please submit your resume to info@benchmarkpr.ca.

Benchmark adds another title to its publishing house

We’re proud to serve as the new contract publishers of Saskatchewan Farmers’ Voice magazine, a publication of the Agricultural Producers Association of Saskatchewan (APAS).

The aim of the publication is to provide information about APAS activities, examine important agricultural issues, feature sections on agronomy and business, and provide information on member benefits available to APAS member ratepayers.

Saskatchewan’ Farmers’ Voice has a circulation of 35,000 and is distributed to every farm household in Saskatchewan through Canada Post. The magazine is also distributed to the top decision makers in the province including MPs, MLAs, government ministries and agricultural stakeholders.

For more information on the publication and a link to current issue, archive section and media kit, visit http://benchmarkpr.ca/saskatchewan-farmers-voice.

The addition of Saskatchewan Farmers’ Voice now makes Benchmark Public Relations one of the largest locally-owned publisher of specialty publications in the province. We publish Global Ventures magazine on behalf of the Saskatchewan Trade & Export Partnership (STEP) and Rural Councillor magazine and the spring and convention guides for the Saskatchewan Association of Rural Municipalities (SARM). This is in addition to our own annual publications — the Saskatchewan and Manitoba Media Directories.

In managing these publications for these industry groups, we are helping them promote Saskatchewan as an excellent place to do business, celebrate the success of their members, provide industry insight and inform members on upcoming events and information they need to know.

Our contract publishing division can administer all aspects of magazine and book publishing including writing, editing, photography, design and advertising. Please contact us at info@benchmarkpr.ca for more information on how we can manage your project.

If you’re interested in having a corporate or family history written, edited, designed and published, our wholly-owned subsidiary, Benchmark Press can help you with all your publishing needs.

Giving Saskatchewan’s export publication a face lift

For the past 10 years, Global Ventures has been Saskatchewan’s ultimate export resource. Distributed to thousands of business and government contacts locally, nationally and internationally, this publication highlights the successes of Saskatchewan’s export community through news and member profiles and showcases why it’s beneficial to work with exporters in our province. The publication also informs Saskatchewan’s exporters on the timely information they need to know.

Global Ventures is a publication of Saskatchewan Trade & Export Partnership (STEP) and Benchmark Public Relations oversees every aspect of the project, including project management, content creation/editing, design and advertising sales.

As we celebrate 10 years of this publication, we have also given the magazine a new facelift. For the spring 2018 issue, we unveiled a new design that gives Global Ventures a fresh new look and aligns with STEP’s new visual identity standards. Below, take a look at some before (left) and after (right) shots.

 

The quality of articles continues to draw readers into Global Ventures. Through the profiles of STEP members, readers meet some amazing companies that often started out with just an idea and today export products all over the world.

In this issue, we wrote an article about Engineered Code, which is run by Prince Albert entrepreneur Nicholas Hayduk, a computer programmer who has the unique distinction of being a licensed professional engineer with the Association of Professional Engineers and Geoscientists of Saskatchewan. From creating an online job board for the Physician Recruitment Agency of Saskatchewan to launching the online Saskatchewan Lobbyist Registry to partnering with Microsoft, the company is changing the way in which data is managed online.

We worked with the Humboldt & District Chamber of Commerce for a unique piece highlighting the Humboldt Region and why it’s a great place to work, live and invest. In 2016, The City of Humboldt was recognized in the 22nd Edition of the Communities in Bloom National & International Awards Ceremonies. We interviewed the Chamber and members of the business community for the article. We hope profiling regions in the province will be a reoccurring theme for Global Ventures.

We also profiled Brett Flahr’s company Spring Meadows Natural Pet Food. Flahr grew up on a farm in Saskatchewan and his family’s practice of giving their pets tasty meat leftovers eventually inspired him to launch his own line of natural pet food with his partner. The company has gotten creative with marketing by hiring a U.S. documentary film maker to create a promotional video.

Benchmark Public Relations looks forward to continuing the proud tradition of Global Ventures and highlighting the export community. To view the latest issue of Global Ventures, visit the link below:

https://www.sasktrade.com/global_ventures/details/spring_edition_2018.html

 

Bringing the province’s trail network together

As the contract manager for the Saskatchewan Trails Association (STA), this time of year is particularly busy for us.

Recently, we published the 2017 STA Annual Report. This document reflects on the year that was and provides a look at future initiatives.

It was a busy year for the STA. We increased the level of funding through our Members Grant program, created a new on-line trail directory so trail enthusiasts could research trails in their area, introduced a new Trail Ambassador program to recognize people who have shared their trail experiences and we created our first-ever trail photo contest. The STA provided educational sessions for members and the general public on trail insurance and openstreet mapping.

2017 STA Annual Report

We have also been hard at working planning the 2018 STA AGM, which is scheduled for Saturday, March 24, from 10:30 a.m. to 3:30 p.m. at the George Bothwell Library in the Southland Mall in Regina (2965 Gordon Rd).

Saskatchewan has thousands of kilometres of trails that are used for snowmobiling, ATV’ing, hiking, cross-country skiing, cycling, backpacking, walking and paddling. The STA AGM is truly the ultimate networking event for the province’s recreational community who enjoys, builds and maintains this trail network. We work diligently to ensure it’s a can’t-miss event.

We’re involved in all aspects of the planning process, including booking a venue, reaching out to key stakeholders about attending, booking presenters, creating the agenda, developing speaking notes and informing the public about the event through the creation of promotional materials. Below, check out the flyer we created for the event (click on the image to open the file).

Global Ventures Summer 2017: Spotlight on Manufacturing

The Summer 2017 edition of Global Ventures has been published. Benchmark Public Relations designed and laid out the issue, supplied editorial content and secured advertising.

Global Ventures is a quarterly business publication produced by the Saskatchewan Trade and Export Partnership (STEP).  The publication is aimed at increasing the public profile of STEP members while carrying a message to the provincial business community as well as a vast network of international contacts.

Here are some editorial highlights from the issue, which focused on manufacturing:

  • Bridgeview Manufacturing: What were you doing when you were 13 years old? When you weren’t at school, you were likely hanging out with friends or involved in a recreation activity. Kevin Hruska was busy founding his company Bridgeview Manufacturing Inc. and establishing a farm in Gerald. Today, his farm and business are thriving. It’s a remarkable story about what you can achieve through hard work and dedication.
  • Breina Docks: In the beginning, Edward Fagnou and his cousin simply wanted to get a dock built so they could maximize their experience at the lake. When the price wasn’t right, they decided to do it themselves. After building 100 feet in 2008, the neighbours began to take notice and a company was born. Based out of rural Saskatchewan in St. Brieux, these aren’t your typical mainline manufacturers.
  • Robinson Residential: There have been lots of events put on to celebrate #Canada150, but Robinson Residential’s initiative might top them all. The company is designing a customized smaller home for each province and territory that reflects its identity. It started with a light house in Nova Scotia. When you learn more about this company, you realize it’s different by design.