Promoting ATV safety through multiple avenues

This summer, Benchmark Public Relations is managing the Saskatchewan All Terrain Vehicle Association’s (SATVA) #RideSafeRideSmart campaign. This important initiative reminds ATVers to follow proper safety practices before and during their off-roading sessions.

We created a promotional poster for SATVA and drafted and distributed a media release. We have booked SATVA some one-on-one interviews so it can share its message with the public. As part of the campaign, we have also taken over SATVA’s social media feeds and will be promoting some sponsored content through Facebook.

Below, take a look at some of the material we have created for SATVA. We have been proud to partner with SATVA on safety campaigns for a number of years to help educate people and prevent accidents.

Poster

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sponsored Content – Facebook

 

 

 

 

 

2018 Manitoba Media Directory now on sale

Benchmark is pleased to announce that the 2018 Manitoba Media Directory is available for purchase: http://benchmarkpr.ca/media-directories/

A key to any media relations campaign is distribution. Once you’ve crafted your key messages and created the media release/other promotional materials, you need to ensure that the copy is reaching the right media outlets to generate widespread coverage.

That’s where the Manitoba Media Directory comes into play. This annual publication contains a detailed listing of all the media outlets in the province, from daily newspapers to radio broadcasters and TV stations with large reaches. However, not every story is necessarily a mainstream topic. Through our Specialty Publications section, you will find a detailed list of magazines, newsletters and e-blasts spread across a variety of sectors such as agriculture, culture and history.

The Manitoba Media Directory is available in Bound and electronic PDF formats. Our popular Premium Edition includes a Bound and PDF copy and an Excel spreadsheet with all of the key contact info for easy navigating. Subscriptions are also available so you can receive the newest edition once it comes out each year.

For more info and purchasing options, visit http://benchmarkpr.ca/media-directories/.

 

Pitching a boutique wedding show as an expert media source

These days, love is in the air at Benchmark Public Relations. Our team is handling the media relations for boutique wedding fair Local Love as organizers prepare for shows in Saskatoon and Winnipeg.

Hundreds of brides and bridal parties attend these annual events to learn about new wedding trends and connect with independent wedding suppliers. Dozens of vendors on location offer inspiration for engaged couples to make their dream wedding a reality.

We began the process by creating and distributing advisories to media contacts across Saskatchewan and Manitoba. As the publishers of the Saskatchewan and Manitoba media directories, we maintain an extensive list of media contacts that’s regularly updated.

As with all our media relations’ efforts at Benchmark, we are going beyond just sending out a media release. We have begun a targeted follow-up process, creating a list of media contacts that are most likely to have an interest in the story and then reaching out to their key contacts directly.

It can be difficult pitching pre-event coverage to the media when the event is not hosted by a non-profit and is not supporting a charitable cause, unless you’re willing to spend money advertising. Our client is operating under a tight budget, so we’ve been forced to get creative to generate coverage.

Instead of directly asking the media to provide coverage of the event, we have offered our services as experts on new wedding trends, from food to venues to dress styles. With experienced organizers and a wide range of creative vendors, we have proposed that our experts share their knowledge on morning show segments, during on-location interviews and through radio hits. We’re effectively telling the media how we can help them and not just asking for free publicity.

At Benchmark, media relations is the centrepiece of our business. We will make sure your story is delivered in the right way, to the right people, via the right media medium. For more information, check out our Media Relations page.

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2018 Saskatchewan Media Directory now on sale

Benchmark is pleased to announce that the 2018 Saskatchewan Media Directory is available for purchase: http://benchmarkpr.ca/media-directories/

A key to any media relations campaign is distribution. Once you’ve crafted your key messages and created the media release/other promotional materials, you need to ensure that the copy is reaching the right media outlets to generate widespread coverage.

That’s where the Saskatchewan Media Directory comes into play. This annual publication contains a detailed listing of all the media outlets in the province, from daily newspapers to radio broadcasters and TV stations with large reaches. However, not every story is necessarily a mainstream topic. Through our Specialty Publications section, you will find a detailed list of magazines, newsletters and e-blasts spread across a variety of sectors such as agriculture, culture and history.

The Saskatchewan Media Directory is available in Bound and electronic PDF formats. Our popular Premium Edition includes a Bound and PDF copy and an Excel spreadsheet with all of the key contact info for easy navigating. Subscriptions are also available so you can receive the newest edition once it comes out each year.

For more info and purchasing options, visit http://benchmarkpr.ca/media-directories/.

 

Upcoming Benchmark media relations training session

Are you nervous, scared or unprepared for media interviews?

Are you thrown off guard by either tough questions or hostile reporters?

Are you looking for more effective ways to get your organization’s message out?

Then make plans to attend our upcoming media relations training session on Nov. 7, 2017, at the Travelodge Hotel & Conference Centre Regina (4177 Albert Street S.). The session runs from 8:30 a.m. to Noon and costs $100 plus GST per person.

Participants will learn what the news media expects from you: how to develop a plan for when a reporter calls; how to face reporters with confidence and make the most of your media encounters; how to handle ambush interviews and take control of out-of-control interviews; how to develop key messages and deliver an effective quote; how to avoid common interview pitfalls; and how to dress for interviews and use body language and tone effectively.

If you’re interested in registering, please click on the PayPal button below. For more information, email info@benchmarkpr.ca.