2018 Manitoba Media Directory now on sale

Benchmark is pleased to announce that the 2018 Manitoba Media Directory is available for purchase: http://benchmarkpr.ca/media-directories/

A key to any media relations campaign is distribution. Once you’ve crafted your key messages and created the media release/other promotional materials, you need to ensure that the copy is reaching the right media outlets to generate widespread coverage.

That’s where the Manitoba Media Directory comes into play. This annual publication contains a detailed listing of all the media outlets in the province, from daily newspapers to radio broadcasters and TV stations with large reaches. However, not every story is necessarily a mainstream topic. Through our Specialty Publications section, you will find a detailed list of magazines, newsletters and e-blasts spread across a variety of sectors such as agriculture, culture and history.

The Manitoba Media Directory is available in Bound and electronic PDF formats. Our popular Premium Edition includes a Bound and PDF copy and an Excel spreadsheet with all of the key contact info for easy navigating. Subscriptions are also available so you can receive the newest edition once it comes out each year.

For more info and purchasing options, visit http://benchmarkpr.ca/media-directories/.

 

Pitching a boutique wedding show as an expert media source

These days, love is in the air at Benchmark Public Relations. Our team is handling the media relations for boutique wedding fair Local Love as organizers prepare for shows in Saskatoon and Winnipeg.

Hundreds of brides and bridal parties attend these annual events to learn about new wedding trends and connect with independent wedding suppliers. Dozens of vendors on location offer inspiration for engaged couples to make their dream wedding a reality.

We began the process by creating and distributing advisories to media contacts across Saskatchewan and Manitoba. As the publishers of the Saskatchewan and Manitoba media directories, we maintain an extensive list of media contacts that’s regularly updated.

As with all our media relations’ efforts at Benchmark, we are going beyond just sending out a media release. We have begun a targeted follow-up process, creating a list of media contacts that are most likely to have an interest in the story and then reaching out to their key contacts directly.

It can be difficult pitching pre-event coverage to the media when the event is not hosted by a non-profit and is not supporting a charitable cause, unless you’re willing to spend money advertising. Our client is operating under a tight budget, so we’ve been forced to get creative to generate coverage.

Instead of directly asking the media to provide coverage of the event, we have offered our services as experts on new wedding trends, from food to venues to dress styles. With experienced organizers and a wide range of creative vendors, we have proposed that our experts share their knowledge on morning show segments, during on-location interviews and through radio hits. We’re effectively telling the media how we can help them and not just asking for free publicity.

At Benchmark, media relations is the centrepiece of our business. We will make sure your story is delivered in the right way, to the right people, via the right media medium. For more information, check out our Media Relations page.

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2018 Saskatchewan Media Directory now on sale

Benchmark is pleased to announce that the 2018 Saskatchewan Media Directory is available for purchase: http://benchmarkpr.ca/media-directories/

A key to any media relations campaign is distribution. Once you’ve crafted your key messages and created the media release/other promotional materials, you need to ensure that the copy is reaching the right media outlets to generate widespread coverage.

That’s where the Saskatchewan Media Directory comes into play. This annual publication contains a detailed listing of all the media outlets in the province, from daily newspapers to radio broadcasters and TV stations with large reaches. However, not every story is necessarily a mainstream topic. Through our Specialty Publications section, you will find a detailed list of magazines, newsletters and e-blasts spread across a variety of sectors such as agriculture, culture and history.

The Saskatchewan Media Directory is available in Bound and electronic PDF formats. Our popular Premium Edition includes a Bound and PDF copy and an Excel spreadsheet with all of the key contact info for easy navigating. Subscriptions are also available so you can receive the newest edition once it comes out each year.

For more info and purchasing options, visit http://benchmarkpr.ca/media-directories/.

 

Upcoming Benchmark media relations training session

Are you nervous, scared or unprepared for media interviews?

Are you thrown off guard by either tough questions or hostile reporters?

Are you looking for more effective ways to get your organization’s message out?

Then make plans to attend our upcoming media relations training session on Nov. 7, 2017, at the Travelodge Hotel & Conference Centre Regina (4177 Albert Street S.). The session runs from 8:30 a.m. to Noon and costs $100 plus GST per person.

Participants will learn what the news media expects from you: how to develop a plan for when a reporter calls; how to face reporters with confidence and make the most of your media encounters; how to handle ambush interviews and take control of out-of-control interviews; how to develop key messages and deliver an effective quote; how to avoid common interview pitfalls; and how to dress for interviews and use body language and tone effectively.

If you’re interested in registering, please click on the PayPal button below. For more information, email info@benchmarkpr.ca.

Making a pitch perfect media list

When you’re looking to generate media coverage for your organization, there are two major steps involved.

The first involves planning your media event/campaign and carefully crafting the key message(s) you’re hoping to deliver. But the second, and often overlooked aspect, is informing the media of your event/campaign and getting them to dedicate resources toward covering it.

There’s a misconception among some organizations that if you host a media conference or have an important cause, the media will automatically show up. You need to learn how to effectively communicate with the media to ensure you get media coverage. And one of the best ways to do so is having a detailed media distribution list and understanding how to target selected audiences.

Step #1 – Create your media list: You’ll want to create a list of all the possible media contacts in the area that you are located in. The amount of contacts on your list will largely depend on the scope of your organization (whether your services affect people in one city or an entire province). For each media outlet you add to your list, be sure to include their name, a general email address (typically for the newsroom), a mailing address (if you plan on sending out more formal invitations), a key contact (usually an editor) and a website URL link to the contact/staff/masthead page (for updating staff contact info in the future – more on that later).

Step #2 – Organize your media list: Most media lists can get cluttered very quickly if they’re not organized. The fastest way to do so is by category: daily newspapers, community newspapers, TV stations, radio outlets, Indigenous media and magazines/specialty publications. Furthermore, you should organize your contacts in a program such as Microsoft Excel. Avoid creating contact lists through your email browser, because it is usually very time consuming to manage and difficult to navigate. Using Excel will also make it easier to update your contact list in the future

Step #3 – Consult your list before each mass distribution: Once you’ve created an extensive media list, it can be tempting to include all of these contacts on every media release distribution you make. This is a mistake. Say you have contacts from all over Saskatchewan but are hosting an event in Regina. It wouldn’t make sense to send the media release to contacts not in Regina or surrounding areas. Media outlets don’t like to be overwhelmed by unnecessary emails and may wish to unsubscribe. Along with the geographic area, strongly consider the subject. If you’re promoting a technology conference, for example, you can check through your list to see if any publications have beat writers focused on that area. By contacting them directly, there’s a chance they might then sell their editor on the story.

Step #4 – Strongly consider specialty publications: Mentioned earlier in this article, specially publications range from magazines to industry publications to community newsletters. These are valuable publications because their focus is much narrower than traditional media. They may have room to run larger stories on your subject. After you have sent out a media release, go through your list and highlight some of the specialty publications in your area that align with your topic. Personally follow through with them and see if they require help setting up interviews or need any more information.

Step #5 – Update, update, update: This can’t be stressed enough. Even the most well-put-together and organized media list will be ineffective if it isn’t updated. The great thing is, it’s normally not too difficult to know when it’s time to update. If you ever send out an email and receive an undeliverable reply: make a note of the address, see what organization it’s affiliated with and then visit their website to find the new contact information. It may turn out the publication has ceased to publish. By using a program like excel, you can easily add, erase and edit contact information.

If you feel overwhelmed at the idea of putting together and managing a media list, there are other options. Benchmark Public Relations publishes the Saskatchewan Media Directory and Manitoba Media Directory on an annual basis. These directories contain hundreds of provincial contacts, organized into categories. They are rigorously updated to ensure you have the newest contacts at your fingertips.

Beyond our media directories, Benchmark also maintains extensive media lists and offers media release distribution services. We specialize in sending out your media release to the right audience and targeting specialty publications. The end result is that you receive a large amount of media coverage.