Relaunching a respected agriculture magazine

Benchmark Public Relations is the new contract publishers of Saskatchewan Farmers’ Voice magazine and we officially relaunched the magazine with the release of the 2018 Summer Issue in July.

The magazine is the official publication of the Agricultural Producers Association of Saskatchewan (APAS), Saskatchewan’s general farm organization based on rural municipal boundaries. The name of the magazine is very appropriate since APAS provides farmers and ranchers with a democratically-elected, grassroots, non-partisan, producer-run voice to government and society.

Saskatchewan Farmers’ Voice is published twice a year in July and December and strives to provide information about APAS activities, examine important agricultural issues, feature sections on agronomy and business, and provide information on member benefits available to APAS member ratepayers.

Benchmark’s role with this magazine is to manage each issue, design the content and raise revenue.

This issue of Saskatchewan Farmers’ Voice contains some great content:

  • Cover Story: Farmer Scott Owens talks about what it’s like to farm alongside an oil development. He said there is a misconception that he welcomed the development onto his land and that it has subsequently made him very wealthy. But he says in reality, under the Surface Rights Act, he really didn’t have a say in the issue.
  • Protecting Farm Equipment: As a farmer, you need the proper tools to succeed. It’s not enough to have the right equipment; you have to maintain your equipment. This article provides farmers with some handy tips on farm equipment management, including moving farm equipment, using farm equipment at local fairs and keeping in touch with your financial advisor regarding insurance coverage.
  • Saskatchewan Farm Dog: In the Winter 2018 issue, Bob the dog was featured on the cover of the magazine. He was so popular that the decision was made to feature a farm dog from Saskatchewan in every issue. Next up is Sully is an eight-year old Boxer Cross. His humans say he’s a good companion for fencing but needs to stop moving out of the way of tractors at the last moment.

Benchmark Public Relations is one of the largest locally-owned publishers of specialty publications in the province. Check out Publications learn more.

Benchmark Press author receives book award

Regina author Douglas Stewart has been recognized with an award for his book The Regina Indian Industrial School (1891-1910): Historical Overview and Chronological Narrative – published by Benchmark Press. Stewart received the Academic Book Prize from the Presbyterian Church in Canada’s (PCC) Committee on History at this year’s General Assembly of the PCC at Wilfred Laurier University in Waterloo, Ont.

In his book, Stewart draws on a wide expanse of archival material to present a history of a relatively large but little-known residential school that operated just outside Regina at the end of the 19th and into the early 20th Century. The book is separated into two parts. The first locates the Regina Indian Industrial School within the wider context of residential schooling in Canada. The second part depicts the manner in which this institution was operated.

“We are extremely proud of Douglas Stewart for being recognized with this prestigious literary award,” said Pat Rediger, managing partner of Benchmark Press. “Through diligent research, Douglas has helped bring a very important chapter of Saskatchewan’s history to light and this award is a testament to all his hard work.”

Stewart is a Professor of Education (emeritus), University of Regina, where he taught undergraduate and graduate courses in philosophy of education. He is a past-president of the Canadian Philosophy of Education Society and a 2012 recipient of the Society’s Distinguished Service Award.

The Regina Indian Industrial School (1891-1910): Historical Overview and Chronological Narrative retails for $20.00 and is available through www.benchmarkpress.ca and select retailers.

Promoting ATV safety through multiple avenues

This summer, Benchmark Public Relations is managing the Saskatchewan All Terrain Vehicle Association’s (SATVA) #RideSafeRideSmart campaign. This important initiative reminds ATVers to follow proper safety practices before and during their off-roading sessions.

We created a promotional poster for SATVA and drafted and distributed a media release. We have booked SATVA some one-on-one interviews so it can share its message with the public. As part of the campaign, we have also taken over SATVA’s social media feeds and will be promoting some sponsored content through Facebook.

Below, take a look at some of the material we have created for SATVA. We have been proud to partner with SATVA on safety campaigns for a number of years to help educate people and prevent accidents.

Poster

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sponsored Content – Facebook

 

 

 

 

 

Benchmark adds another title to its publishing house

We’re proud to serve as the new contract publishers of Saskatchewan Farmers’ Voice magazine, a publication of the Agricultural Producers Association of Saskatchewan (APAS).

The aim of the publication is to provide information about APAS activities, examine important agricultural issues, feature sections on agronomy and business, and provide information on member benefits available to APAS member ratepayers.

Saskatchewan’ Farmers’ Voice has a circulation of 35,000 and is distributed to every farm household in Saskatchewan through Canada Post. The magazine is also distributed to the top decision makers in the province including MPs, MLAs, government ministries and agricultural stakeholders.

For more information on the publication and a link to current issue, archive section and media kit, visit http://benchmarkpr.ca/saskatchewan-farmers-voice.

The addition of Saskatchewan Farmers’ Voice now makes Benchmark Public Relations one of the largest locally-owned publisher of specialty publications in the province. We publish Global Ventures magazine on behalf of the Saskatchewan Trade & Export Partnership (STEP) and Rural Councillor magazine and the spring and convention guides for the Saskatchewan Association of Rural Municipalities (SARM). This is in addition to our own annual publications — the Saskatchewan and Manitoba Media Directories.

In managing these publications for these industry groups, we are helping them promote Saskatchewan as an excellent place to do business, celebrate the success of their members, provide industry insight and inform members on upcoming events and information they need to know.

Our contract publishing division can administer all aspects of magazine and book publishing including writing, editing, photography, design and advertising. Please contact us at info@benchmarkpr.ca for more information on how we can manage your project.

If you’re interested in having a corporate or family history written, edited, designed and published, our wholly-owned subsidiary, Benchmark Press can help you with all your publishing needs.

Giving Saskatchewan’s export publication a face lift

For the past 10 years, Global Ventures has been Saskatchewan’s ultimate export resource. Distributed to thousands of business and government contacts locally, nationally and internationally, this publication highlights the successes of Saskatchewan’s export community through news and member profiles and showcases why it’s beneficial to work with exporters in our province. The publication also informs Saskatchewan’s exporters on the timely information they need to know.

Global Ventures is a publication of Saskatchewan Trade & Export Partnership (STEP) and Benchmark Public Relations oversees every aspect of the project, including project management, content creation/editing, design and advertising sales.

As we celebrate 10 years of this publication, we have also given the magazine a new facelift. For the spring 2018 issue, we unveiled a new design that gives Global Ventures a fresh new look and aligns with STEP’s new visual identity standards. Below, take a look at some before (left) and after (right) shots.

 

The quality of articles continues to draw readers into Global Ventures. Through the profiles of STEP members, readers meet some amazing companies that often started out with just an idea and today export products all over the world.

In this issue, we wrote an article about Engineered Code, which is run by Prince Albert entrepreneur Nicholas Hayduk, a computer programmer who has the unique distinction of being a licensed professional engineer with the Association of Professional Engineers and Geoscientists of Saskatchewan. From creating an online job board for the Physician Recruitment Agency of Saskatchewan to launching the online Saskatchewan Lobbyist Registry to partnering with Microsoft, the company is changing the way in which data is managed online.

We worked with the Humboldt & District Chamber of Commerce for a unique piece highlighting the Humboldt Region and why it’s a great place to work, live and invest. In 2016, The City of Humboldt was recognized in the 22nd Edition of the Communities in Bloom National & International Awards Ceremonies. We interviewed the Chamber and members of the business community for the article. We hope profiling regions in the province will be a reoccurring theme for Global Ventures.

We also profiled Brett Flahr’s company Spring Meadows Natural Pet Food. Flahr grew up on a farm in Saskatchewan and his family’s practice of giving their pets tasty meat leftovers eventually inspired him to launch his own line of natural pet food with his partner. The company has gotten creative with marketing by hiring a U.S. documentary film maker to create a promotional video.

Benchmark Public Relations looks forward to continuing the proud tradition of Global Ventures and highlighting the export community. To view the latest issue of Global Ventures, visit the link below:

https://www.sasktrade.com/global_ventures/details/spring_edition_2018.html