Helping a local group plant the seeds for success

Benchmark is pleased to sponsor Regina Seedy Saturday, a local group dedicated to building community through gardening. We recently designed a new Facebook image for the group (pictured above).

Seedy Saturday is a fun community event, designed to bring together new and experienced gardeners to share information, participate in a seed exchange and purchase seeds from heirloom and heritage seed growers.

This organic group of community builders loves to collaborate and build community through conversation, community events and sharing our stories and resources, namely seeds that we save from our gardens.

For more information, visit Seedy Saturday on Facebook.

Putting on an event that hits all the right notes

We’re focusing on some final tune-ups as the 2018 Saskatchewan Music Conference (SMC) approaches. Benchmark Public Relations is the event organizer for the event, which runs Nov. 16-17 at the Saskatoon Inn.

SMC is the ultimate creative venue for developing musicians. It brings together talented music leaders, who deliver engaging sessions that allow participants to explore the depths of their creativity. This year’s conference is a partnership between the Saskatchewan Music Educators Association (a charitable, non-profit organization that promotes the development of high standards for music and music education in Saskatchewan) and Carl ORFF Canada – Saskatchewan Chapter (the Saskatchewan Orff Chapter, founded in 1989, is a branch of Carl Orff Canada. Every year, the SK Orff Chapter hosts workshops in Saskatoon and Regina).

Benchmark has helped organize the event since 2010. Some of our tasks include selecting a venue and coordinating event requirements with staff, maintaining the event website, attending regular meetings, creating the event scripts and speaking notes and securing sponsorship. This year we created a new app to make it easier for participants to find their way through the event.

Over the years, we have collaborated with music organizations such as the Saskatchewan Band Association, Saskatchewan Orchestral Association, Saskatchewan Music Festival Association and Saskatchewan Choral Federation.

Visit to register for the conference or learn more. Below, check out the Top 10 Reasons to attend the conference.

Refresh your organization’s logo

Benchmark Public Relations can refresh your organization’s logo. Here are some logos we’ve revamped for some satisfied customers.

The logo is quite simply the visual centrepiece for your organization. It’s a visual element that can be a mark, flag, symbol or signature. Whether your logo is located on the front of your building, on a business card or as the profile picture of your various social media accounts, it’s the symbol of your business that people will identify with, even though the logo itself doesn’t include any description of your company.

CONTACT US TODAY if you’re looking to transform your logo.

Read more about how a logo plays into your company’s brand and identity





New Global Ventures focuses on technology sector, resources and services

Saskatchewan is emerging as a technology hub and the province’s exporting companies are making a tremendous impact. We focused on this sector in the Fall 2018 issue of Global Ventures. We publish the magazine on behalf of Saskatchewan Trade & Export Partnership (STEP).

The publication is an appropriate medium to relay timely messaging to the local business community and the network of international contacts that STEP has developed. Articles featured identify STEP members who are making a strong economic impact to the province while the publication offers provincial business leaders, stakeholders, provincial and international media as well as international contacts with timely information pertaining to Saskatchewan exports.

In this issue, we profiled:

NC Software Consulting: This company is shifting the way in which health care providers find replacements for available shifts. Their technology, the NC Smart Call platform, automatically identifies and communicates available shift details to eligible employees while satisfying complex operational and union requirements.

Canadian Western Agribition: Agribition is a show with a lot of meat on its bones. The show – scheduled for Nov. 19-24 – has a jam-packed slated including a display of beef cattle, features horses, bison, sheep and goats, an extensive agribusiness trade show, Indigenous culture, pro rodeo performances and other exciting entertainment offerings. There’s a new cabaret taking place after the last rodeo.

FailSafe House Lifting Systems: Much like people call a taxi or ride-sharing service when they need a lift, they call FailSafe House Lifting Systems when their house needs a lift. The company’s innovative ATLAS system allows contractors to easily lift a house up to 18 feet if the foundation underneath needs to be replaced or redeveloped.

OBASA Group of Companies: Gordon Doell brought his vision to the hospitality industry when he launched OBASA Hospitality, which offers customers a place to stay, the ability to tailor a stay to any individual or company, expert insurance and relocation services, software serving owners and operators of all accommodations, and a patent-pending loyalty program recognized globally.

The latest issue of Global Ventures is being distributed and can be viewed online at

Benchmark Public Relations one of the largest locally-owned publisher of specialty publications in the province. For more information visit

New Release from Benchmark Press – The More Things Change: A Case Study to Introduce Information Technology Ethics

The ethical practices surrounding technology is a crucial issue in present-day society. Regina author Donna Lindskog’s new book, The More Things Change: A Case Study to Introduce Information Technology Ethics, explores the issue in-depth through a fictional case study and includes an appendix of questions for discussion. The book is the latest to be released by Saskatchewan publisher Benchmark Press.

The book follows Carol, who’s starting her new job as a programmer at MTS in Winnipeg, Manitoba, along with her two friends Jeremy, and Susan. None of the friends want to use the clunky old keypunch machine that their boss shows them. Soon, however, more urgent problems require Carol’s attention, like preventing some, or all of them from getting involved in a lawsuit.

Why doesn’t Susan feel she needs to give credit where it is due? Can Jeremy find out who hacked into the operator system that supplies emergency phone numbers? What should Carol do about the pressure from management to change private customer data? Ethics has never been on Carol’s radar before, but now she is beginning to see these issues all over the Information Technology department.

“From Facebook to self-driving cars to net neutrality, the application of ethics to the practice of technology is becoming a more critical issue every day. Donna’s book explores this topic in a very personal way that is both suspenseful and nostalgic for those of us who survived the 8-bit ‘80s,” says software engineer Grant Gilchrist.

Lindskog is an Information Systems Professional I.S.P. (ret) with 31 years experience. She specialized in Network Operational Support Systems (OSS) at SaskTel. Her interest in IT ethics crystallized when a member of the public came to her after she was awarded the YWCA Woman of Distinction Award in Technology in 2003 and asked “How can I tell which computer people I can trust?” She blogs about it at IT World Canada.

The More Things Change: A Case Study to Introduce Information Technology Ethics retails for $20.00 at and is also available online through Amazon at

The book will be officially launched at a public event on Saturday, Sept. 22 at the Sweet Bakery and Coffee House in Regina (2445 Broad Street) starting at 2 p.m.