Summer researcher position available

We are seeking a summer student researcher to work for our client, the Saskatchewan Trails Association (STA), on the creation of a State of Saskatchewan Trails Report. This project will help the STA determine what the current states of trails are in the province, identify existing gaps and develop potential solutions.

Those who apply for the position should have the ability to manage a project with numerous moving parts. Duties will include developing and distributing a couple of surveys. One will be geared toward those who own, operate and maintain trails. Another will be used to obtain information from a user’s perspective to determine if our province’s trails meet current and future needs. The project will also involve conducting key informant interviews with STA key stakeholders to review their current situation and future direction. A final aspect of this research is to review how our provincial trail association compares with other provincial associations.

To be successful in this position, a number of skills are required. The candidate should be extremely well-organized. They will need to gather large quantities of data, document it appropriately and interpret this data to write a report. Strong interpersonal skills are also important, as the student will be collaborating directly and indirectly with many different recreation groups. The student should therefore have an outgoing personality and be comfortable around people. The student should also be able to communicate their findings clearly in a written document.

The STA loves working with students who are passionate about trails. In your cover letter, please talk about your love for the outdoors and the ways in which you enjoy exploring our province’s trail network. Please submit your resume to info@benchmarkpr.ca.

Benchmark adds another title to its publishing house

We’re proud to serve as the new contract publishers of Saskatchewan Farmers’ Voice magazine, a publication of the Agricultural Producers Association of Saskatchewan (APAS).

The aim of the publication is to provide information about APAS activities, examine important agricultural issues, feature sections on agronomy and business, and provide information on member benefits available to APAS member ratepayers.

Saskatchewan’ Farmers’ Voice has a circulation of 35,000 and is distributed to every farm household in Saskatchewan through Canada Post. The magazine is also distributed to the top decision makers in the province including MPs, MLAs, government ministries and agricultural stakeholders.

For more information on the publication and a link to current issue, archive section and media kit, visit http://benchmarkpr.ca/saskatchewan-farmers-voice.

The addition of Saskatchewan Farmers’ Voice now makes Benchmark Public Relations one of the largest locally-owned publisher of specialty publications in the province. We publish Global Ventures magazine on behalf of the Saskatchewan Trade & Export Partnership (STEP) and Rural Councillor magazine and the spring and convention guides for the Saskatchewan Association of Rural Municipalities (SARM). This is in addition to our own annual publications — the Saskatchewan and Manitoba Media Directories.

In managing these publications for these industry groups, we are helping them promote Saskatchewan as an excellent place to do business, celebrate the success of their members, provide industry insight and inform members on upcoming events and information they need to know.

Our contract publishing division can administer all aspects of magazine and book publishing including writing, editing, photography, design and advertising. Please contact us at info@benchmarkpr.ca for more information on how we can manage your project.

If you’re interested in having a corporate or family history written, edited, designed and published, our wholly-owned subsidiary, Benchmark Press can help you with all your publishing needs.

2018 Manitoba Media Directory now on sale

Benchmark is pleased to announce that the 2018 Manitoba Media Directory is available for purchase: http://benchmarkpr.ca/media-directories/

A key to any media relations campaign is distribution. Once you’ve crafted your key messages and created the media release/other promotional materials, you need to ensure that the copy is reaching the right media outlets to generate widespread coverage.

That’s where the Manitoba Media Directory comes into play. This annual publication contains a detailed listing of all the media outlets in the province, from daily newspapers to radio broadcasters and TV stations with large reaches. However, not every story is necessarily a mainstream topic. Through our Specialty Publications section, you will find a detailed list of magazines, newsletters and e-blasts spread across a variety of sectors such as agriculture, culture and history.

The Manitoba Media Directory is available in Bound and electronic PDF formats. Our popular Premium Edition includes a Bound and PDF copy and an Excel spreadsheet with all of the key contact info for easy navigating. Subscriptions are also available so you can receive the newest edition once it comes out each year.

For more info and purchasing options, visit http://benchmarkpr.ca/media-directories/.

 

Pitching a boutique wedding show as an expert media source

These days, love is in the air at Benchmark Public Relations. Our team is handling the media relations for boutique wedding fair Local Love as organizers prepare for shows in Saskatoon and Winnipeg.

Hundreds of brides and bridal parties attend these annual events to learn about new wedding trends and connect with independent wedding suppliers. Dozens of vendors on location offer inspiration for engaged couples to make their dream wedding a reality.

We began the process by creating and distributing advisories to media contacts across Saskatchewan and Manitoba. As the publishers of the Saskatchewan and Manitoba media directories, we maintain an extensive list of media contacts that’s regularly updated.

As with all our media relations’ efforts at Benchmark, we are going beyond just sending out a media release. We have begun a targeted follow-up process, creating a list of media contacts that are most likely to have an interest in the story and then reaching out to their key contacts directly.

It can be difficult pitching pre-event coverage to the media when the event is not hosted by a non-profit and is not supporting a charitable cause, unless you’re willing to spend money advertising. Our client is operating under a tight budget, so we’ve been forced to get creative to generate coverage.

Instead of directly asking the media to provide coverage of the event, we have offered our services as experts on new wedding trends, from food to venues to dress styles. With experienced organizers and a wide range of creative vendors, we have proposed that our experts share their knowledge on morning show segments, during on-location interviews and through radio hits. We’re effectively telling the media how we can help them and not just asking for free publicity.

At Benchmark, media relations is the centrepiece of our business. We will make sure your story is delivered in the right way, to the right people, via the right media medium. For more information, check out our Media Relations page.

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2018 Saskatchewan Media Directory now on sale

Benchmark is pleased to announce that the 2018 Saskatchewan Media Directory is available for purchase: http://benchmarkpr.ca/media-directories/

A key to any media relations campaign is distribution. Once you’ve crafted your key messages and created the media release/other promotional materials, you need to ensure that the copy is reaching the right media outlets to generate widespread coverage.

That’s where the Saskatchewan Media Directory comes into play. This annual publication contains a detailed listing of all the media outlets in the province, from daily newspapers to radio broadcasters and TV stations with large reaches. However, not every story is necessarily a mainstream topic. Through our Specialty Publications section, you will find a detailed list of magazines, newsletters and e-blasts spread across a variety of sectors such as agriculture, culture and history.

The Saskatchewan Media Directory is available in Bound and electronic PDF formats. Our popular Premium Edition includes a Bound and PDF copy and an Excel spreadsheet with all of the key contact info for easy navigating. Subscriptions are also available so you can receive the newest edition once it comes out each year.

For more info and purchasing options, visit http://benchmarkpr.ca/media-directories/.