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Helping promote ATV safety

05 June 2017 by benchmarkpblog


We’re proud to help organize the Saskatchewan All Terrain Vehicle Association’s (SATVA) safety campaign this summer.

SATVA has received funding from the Canadian Off-Highway Vehicle Distributors Council to reduce the number of injuries in Saskatchewan from ATVs by raising safety issues within the community’s target audiences. SATVA is asking ATVers to Ride Safe. Ride Smart and follow important safety practices like wearing a helmet and avoiding dangerous driving.

We created a poster (see below) that has been distributed to motor sports shops and provincial associations like the Saskatchewan Brain Injury Association.

To kick off ATV Safety Week, we helped SATVA put together a media event outside Regina. The media had the chance to try an ATV and learn more about operating the vehicle safely. There was some great press coverage generated:

CTV Regina: https://t.co/naA6J1SvKP

Regina Leader-Post: http://bit.ly/2rM3agh

Global Regina: http://bit.ly/2rLZQ4L

CBC Saskatchewan: http://bit.ly/2rtJ5uH

During ATV Safety Week, and throughout the summer, we will also be creating sponsored social media posts for SATVA and distributing themed safety articles for publication in Saskatchewan.

We’re happy to be working on a campaign that promotes ATV safety and will result in fewer accidents on the roadways.

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