Relaunching a respected agriculture magazine

Benchmark Public Relations is the new contract publishers of Saskatchewan Farmers’ Voice magazine and we officially relaunched the magazine with the release of the 2018 Summer Issue in July.

The magazine is the official publication of the Agricultural Producers Association of Saskatchewan (APAS), Saskatchewan’s general farm organization based on rural municipal boundaries. The name of the magazine is very appropriate since APAS provides farmers and ranchers with a democratically-elected, grassroots, non-partisan, producer-run voice to government and society.

Saskatchewan Farmers’ Voice is published twice a year in July and December and strives to provide information about APAS activities, examine important agricultural issues, feature sections on agronomy and business, and provide information on member benefits available to APAS member ratepayers.

Benchmark’s role with this magazine is to manage each issue, design the content and raise revenue.

This issue of Saskatchewan Farmers’ Voice contains some great content:

  • Cover Story: Farmer Scott Owens talks about what it’s like to farm alongside an oil development. He said there is a misconception that he welcomed the development onto his land and that it has subsequently made him very wealthy. But he says in reality, under the Surface Rights Act, he really didn’t have a say in the issue.
  • Protecting Farm Equipment: As a farmer, you need the proper tools to succeed. It’s not enough to have the right equipment; you have to maintain your equipment. This article provides farmers with some handy tips on farm equipment management, including moving farm equipment, using farm equipment at local fairs and keeping in touch with your financial advisor regarding insurance coverage.
  • Saskatchewan Farm Dog: In the Winter 2018 issue, Bob the dog was featured on the cover of the magazine. He was so popular that the decision was made to feature a farm dog from Saskatchewan in every issue. Next up is Sully is an eight-year old Boxer Cross. His humans say he’s a good companion for fencing but needs to stop moving out of the way of tractors at the last moment.

Benchmark Public Relations is one of the largest locally-owned publishers of specialty publications in the province. Check out Publications learn more.

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