Relaunching a respected agriculture magazine

When the Agricultural Producers Association of Saskatchewan (APAS) needed a new contract publisher for its magazine Saskatchewan Farmers’ Voice, it soon found what it was looking for in Benchmark Public Relations.

“We were looking for a new publisher and Benchmark fit the bill nicely,” said Duane Haave,  APAS General Manager.  “They have previous publishing experience and understood our needs.”

Benchmark is already the contract publisher for Global Ventures, which it publishes on behalf of the Saskatchewan Trade & Export Partnership (STEP) and Rural Councillor, for the Saskatchewan Association of Rural Municipalities (SARM). It also publishes SARM’s annual convention guides as well as media directories for Saskatchewan and Manitoba.

“This was a great opportunity for us to further our reach into the publishing world,” said Pat Rediger, Managing Partner of Benchmark. “With the addition of Saskatchewan Farmers’ Voice, we have become one of the largest contract publishers in the province.”

A significant change for the magazine involved the distribution. Instead of being distributed as part of the Western Producer, it is now distributed directly to 35,000 farm households in Saskatchewan through Canada Post. It is also distributed to the top decision makers in the province including MPs, MLAs, government ministries and agricultural stakeholders. Past issues are also stored electronically on the APAS website at www.apas.ca.

“Our aim is to provide information about APAS activities, examine important agricultural issues, feature sections on agronomy and business, and provide information on member benefits available to APAS member ratepayers,” said Haave.

The summer issue of Saskatchewan Farmers’ Voice contains some great content:

  • Cover Story: Farmer Scott Owens talks about what it’s like to farm alongside an oil development. He said there is a misconception that he welcomed the development onto his land and that it has subsequently made him very wealthy. But he says in reality, under the Surface Rights Act, he really didn’t have a say in the issue.
  • Protecting Farm Equipment: Farmers need the proper tools to succeed. It’s not enough to have the right equipment; they have to properly maintain the equipment. This article provides farmers with some handy tips on farm equipment management, including moving farm equipment, using farm equipment at local fairs and keeping in touch with financial advisors regarding insurance coverage.
  • Saskatchewan Farm Dog: In the Winter 2018 issue, Bob the dog was featured on the cover of the magazine. He was so popular that the decision was made to feature a farm dog from Saskatchewan in every issue. Next up is Sully, an eight-year old Boxer Cross. His humans say he’s a good companion for fencing but needs to stop moving out of the way of tractors at the last moment.

The next issue of Saskatchewan Farmers’ Voice is slated for distribution during the week of December 10. Organizations wishing to market their product and services can find the magazine’s rate card at http://benchmarkpr.ca/saskatchewan-farmers-voice/.

APAS is Saskatchewan’s general farm organization based on rural municipal boundaries. It provides farmers and ranchers with a democratically-elected, grassroots, non-partisan, producer-run voice to government and society.

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