Benchmark offering Designing Effective Surveys workshop

Date: Tuesday, Feb. 27, 2018
Time: 10 a.m. to Noon
Location: George Bothwell Library, Southland Mall, 2965 Gordon Rd, Regina, SK

Fee: $100 plus GST



Are you currently conducting or would like to undertake your own surveys?

The introduction of user-friendly survey software and online surveys has changed the way organizations gather information and feedback from customers, employees, members, and the public through surveys. More and more organizations are conducting online membership or client surveys internally (e.g., membership priorities, membership political views, customer satisfaction, client loyalty, employee engagement, among others) instead of using independent research providers.

However, without clear and precise research goals and survey instruments, the data gathered may not be able to respond to the overall research questions and gather misleading information. Survey questions may be asked in a way that limits data analysis and depth of knowledge. Informed decision making is important for business strategy; a well-designed survey is the foundation of good data and in-depth knowledge.

Benchmark Public Relations is offering a seminar that introduces basic steps to consider when preparing to conduct research in-house, led by Dr. Sophie Gaudet, Vice President, Quantitative Research. The seminar reviews the link between research question, survey instrument, and data analysis. By understanding these links, this course supports an understanding of the various decisions and steps involved in crafting and executing a successful survey that will provide useful, insightful data.

This course will offer an overview of survey creation, including considerations and pit-falls to avoid in survey question development. Different approaches and challenges involved in creating survey questions will be reviewed.

The objectives of the course are:

  • To provide an overview of the link between research goals, methodology, survey, and data analysis.
  • To gain a basic understanding of survey and question design, including question logic and structure.
  • To provide an overview on how to create effective survey questions.



About the instructor

Sophie Gaudet holds a PhD in quantitative and social psychology from the University of Ottawa and has more than eight years experience conducting research for the private and public sectors. Sophie has extensive knowledge and research experience in social behavioural research, demography, and commercial market research. She has conducted a broad range of quantitative and qualitative research including program evaluations, segmentation, market share and market product testing studies, as well as employee engagement and satisfaction surveys. She is skilled in the use of surveys with multiple modes of delivery, focus groups, informant interviews, mystery shopping, analysis of large administrative datasets, and literature reviews. She has worked with clients in gaming, government, post-secondary education, municipal, healthcare, and financial services sectors to help them identify their data and research needs and create new research programs to support strategic planning and analytics.

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